About En Primeur

What is En Primeur?
Also known as Wine Futures, En Primeur refers to the process of buying wines before they are bottled and released into the market. Wines purchased through this method are usually shipped 2-3 years after the vintage. 

Each spring, thousands of wine professionals visit Bordeaux for the opening of the En Primeur campaign. Over 150 of the top estates welcome journalists, buyers, importers, retailers and other wine professionals from all over the world to taste barrel samples of their latest vintage. Estates use the feedback they receive about the quality of the wine and vintage to estimate demand and set initial prices. In May, the estates release their prices and allow wine merchants to buy their future wines. However, not just any wine merchant can buy these wines directly from the estates. Only those who are registered within the Bordeaux area can do so. These 400 wine merchants or négociants as they are called in France, are known as the “the Place de Bordeaux” and represent the estate owners in promoting and distributing the wines all over the world. The biggest advantage of buying wine futures is price. The En Primeur price of a wine is almost always lower than the release price on the market. Buying wine futures also allows you to buy the most highly demanded wines that may be virtually impossible to find when they are released on the market in a variety of different formats such as half bottles, magnums and larger-sized bottles. 

How to purchase En Primeur products?
At the event, customers can purchase wine through our virtual store, either on their own mobile device or through an NLC iPad station. NLC’s Product Knowledge Consultants will be available onsite to assist with online orders and answer any questions or concerns you may have. Please note a deposit of 50% is required on all orders.

The NLC does not ship product within Canada or to the United States.

Product Pick-Up
Product can be picked up at any of the 25 Corporate NLC locations throughout Newfoundland and Labrador.

Connect with our Virtual Store 24 hours prior to the show.

NLC Special Events are scent free. Please refrain from wearing perfumes and scented products.

If you have any concerns or questions, please contact:
Allison Horlick, Assistant Manager, Specialty Wines
709-724-8614 / allison.horlick@nlliquor.com